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Tools / Data2025 / Ad Campaign Tracker & Analytics

Ad Campaign Tracker & Analytics

An advanced tracking and attribution dashboard for digital marketing campaigns. Collects daily spending data from multiple ad networks via API, tracks conversions, and calculates real-time ROI, LTV, and cohort performance.

My role

Own development. Implementation details below.

Scope

Ad Campaign Tracker & Analytics

Links

No public link published

01 / The challenge

What the product does

An end-to-end analytical suite built for media-buying teams. It schedules automatic API calls to fetch expenditure from Facebook Ads, Google Ads, and TikTok Ads, matches expenses with tracker conversion posts, and outputs net profit, ROI, and cohort statistics.

02 / The solution

Ad Campaign Tracker & Analytics

An end-to-end analytical suite built for media-buying teams. It schedules automatic API calls to fetch expenditure from Facebook Ads, Google Ads, and TikTok Ads, matches expenses with tracker conversion posts, and outputs net profit, ROI, and cohort statistics.

  • Ad network expense aggregation
  • ROI and LTV calculations
  • Cohort campaign metrics
Technology
Implementation details
  • Consolidating fragmented campaign parameters from multiple ad networks into a unified schema.
  • Optimizing resource-intensive cohort analytics calculations on millions of conversion log rows.
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